We process the data that we have received from you in the context of initiating or processing a contract, on the basis of consent or in the context of your application to us or in the context of your employment with us.
Personal data includes:
Your master/contact data, for customers this includes e.g. first and last name, address, contact data (e-mail address, telephone number, fax), bank data.
In the case of applicants and employees, this includes, for example, first name and surname, address, contact details (e-mail address, telephone number, fax), date of birth, data from CV and references, bank details, religious affiliation, photographs.
In the case of business partners, this includes, for example, the name of their legal representatives, company name, trade register number, VAT number, company number, address, contact person contact data (e-mail address, telephone number, fax), bank data.
For visitors to our company, this includes name and signature.
For journalists, this includes first and last name, e-mail address, fax number.
We also process the following other personal data:
- Information on the nature and content of contract data, order data, turnover and receipt data, customer and supplier history and consultation records,
- advertising and sales data,
- information from your electronic traffic with us (e.g. IP address, log-in data),
- Other data that we have received from you in the course of our business relationship (e.g. in customer discussions),
- data that we generate ourselves from master / contact data and other data, such as by means of customer demand and customer potential analyses,
- the documentation of your declaration of consent to receive e.g. newsletters.
- Photo shoots in the context of events.
For what purposes and on what legal basis are the data processed?
We process your data in accordance with the provisions of the General Data Protection Regulation (GDPR) and the Federal Data Protection Act 2018, as amended:
- for the fulfilment of (pre-)contractual obligations (Art. 6 para. 1lit.b DS-GVO):
Your data is processed for the purpose of processing contracts online or in one of our branches, for the purpose of processing contracts for your employees in our company. The data is processed in particular when initiating business and when executing contracts with you.
- for the fulfilment of legal obligations (Art. 6 para. 1 lit.c DS-GVO):
Processing of your data is necessary for the purpose of fulfilling various legal obligations, e.g. from the German Commercial Code or the German Fiscal Code.
- to safeguard legitimate interests (Art. 6 para. 1 lit.f DS-GVO):
Based on a balancing of interests, data processing may take place beyond the actual fulfilment of the contract in order to protect the legitimate interests of us or third parties. Data processing for the protection of legitimate interests takes place, for example, in the following cases:
- Advertising or marketing,
- measures for business management and further development of services and products;
- Maintaining a group-wide customer database to improve customer service
- in the context of legal prosecution
- Sending of non-promotional information and press releases.
- within the scope of your consent (Art 6 para. 1lit.a GDPR):
If you have given us consent to process your data, e.g. to send you our newsletter
Processing of personal data for advertising purposes
You can object to the use of your personal data for advertising purposes at any time, either in whole or for individual measures, without incurring any costs other than the transmission costs according to the basic rates.
We are entitled under the legal conditions of § 7 para.3 UWG (German Unfair Competition Act) to use the e-mail address you provided when concluding the contract for direct advertising for our own similar goods or services. You will receive these product recommendations from us regardless of whether you have subscribed to a newsletter.
If you do not wish to receive such recommendations from us by e-mail, you can object to the use of your address for this purpose at any time without incurring any costs other than the transmission costs according to the basic rates. A message in text form is sufficient for this purpose. Of course, an unsubscribe link is always included in every e-mail.
Who receives my data?
If we use a service provider in the sense of commissioned processing, we still remain responsible for the protection of your data. All commissioned processors are contractually obliged to treat your data confidentially and to process it only in the context of providing the service. The processors we commission receive your data insofar as they require the data to fulfil their respective service. These are, for example, IT service providers that we require for the operation and security of our IT system as well as advertising and address publishers for our own advertising campaigns.
This data is made available to the group companies insofar as this is necessary for the processing of the contract. Customer data is stored separately for each company, with our parent company acting as a service provider for the individual participating companies.
In the event of a legal obligation and in the context of legal prosecution, authorities and courts as well as external auditors may be recipients of your data.
In addition, insurance companies, banks, credit agencies and service providers may be recipients of your data for the purpose of initiating and fulfilling contracts.
How long will my data be stored?
We process your data until the end of the business relationship or until the expiry of the applicable statutory retention periods (such as from the German Commercial Code, the German Fiscal Code or the German Working Hours Act); furthermore, until the end of any legal disputes in which the data is required as evidence.
Is personal data transferred to a third country?
In principle, we do not transfer any data to a third country. A transfer takes place in individual cases only on the basis of an adequacy decision of the European Commission, standard contractual clauses, appropriate guarantees or your express consent.
