We use Google Analytics on our website, a web analysis service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”. Google Analytics uses so-called “cookies”, text files which are saved on your computer and which enable an analysis of the use of the website by you.
The information which is generated by these cookies, such as time, location and frequency of your website visit, including your IP address, is transferred to Google in the USA and saved there.
We use Google Analytics on our website with the “_gat.anonymizeIp” addition. In such a case, your IP address is shortened by Google in Member States of the European Union or in other Members States of the European Economic Area and is anonymised as a result.
Google will use this information to evaluate your use of our site, in order to compile reports of the website activities for us and to provide further services which are connected to the use of the website and use of the Internet. Google may also transfer this information to third parties, should this be required by law or should third parties process this data on behalf of Google.
According to information their declaration, Google will never combine your IP address with other data of Google. You can prevent the installation of cookies by setting your browser software accordingly. However we wish to point out that in such a case, you may not be able to fully use all functions of our website.
In addition, Google offers a deactivation add-on for the most up-to-date browsers, which gives you more control as to which data is recorded by Google in connection with the websites which you visit. The add-on notifies the JavaScript (ga.js) of Google Analytics that no information concerning the website visit should be transferred to Google Analytics. The deactivation add-on for browsers of Google Analytics does not however prevent information being sent to us or other web analysis services which may be used by us. Further information concerning the installation of the browser add-on can be obtained from the following link: https://tools.google.com/dlpage/gaoptout?hl=de
Should you visit our page from a mobile end device (smartphone or tablet), you will have to click this link instead, in order to prevent the tracking inside of this website by Google Analytics in the future. This is also possible as an alternative to the browser add-on above. By clicking on the link, an opt-out cookie is generated in your browser, which is only valid for this browser and this domain. Should you delete the cookies in this browser, the opt-out cookie is also deleted, which means that you will have to click on the link once again.”
If you’ve consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalize your ads, Google will use your data with Google Analytics data to provide audience lists for Create cross-device remarketing. To do this, Google Analytics will initially track your Google-authenticated ID associated with your Google Account (that is, personally identifiable information) on our website. Afterwards, Google Analytics will temporarily link your ID with your Google Analytics data to optimize our audiences.
If you do not agree, you can opt-out of this through the “My Account” section of your Google Account.